Our creative partnership process

Brand discovery

  • Brand Audits
  • Brand Workshops
  • Competitor Analysis
  • Market Research

Successful brands are built on solid strategic foundations. In order to develop an effective brand strategy, comprehensive research and understanding is vital.

At Marx, we take the time to understand your business – who you are; who you want to be; how you want to be perceived. We also arm ourselves with valuable research on your industry, target audience and competitors. These fundamental observations, statistics and discoveries empower us with a solid strategic framework on which to build your brand.

Brand strategy

  • Brand Framework
  • Brand Strategy & Positioning
  • Concept Development
  • Brand Naming
  • Brand Messaging
  • Copywriting

A solid brand strategy is paramount to the success of your business. Brand strategy informs, underpins and drives brand creative, setting a benchmark standard by which every creative execution can be measured. Marx are brand strategy experts. We develop unique and innovative brand strategies, ensuring your brand identity is communicated and reinforced with clarity and consistency. Whether you’re an innovative startup, or an existing business looking to recalibrate, refresh and re-align your brand vision, it all starts with strategy.

Brand creative

  • Brand Identity
  • Logo Design
  • Art Direction
  • Brand Style Guide

This is where the visual component of your brand is crafted – your visual brand identity. With a thorough understanding of your brand personality, target audience and objectives, we create an inspiring design aesthetic that not only looks fantastic, but is on-point with your strategic brand objectives and sets you apart from your competitors.

Brand application

  • Graphic Design
  • Corporate Stationery
  • Print
  • Web Development
  • Marketing Campaigns
  • Advertising
  • Packaging
  • Signage
  • Photography
  • Video Production
  • Car Wraps
  • Corporate Presentations
  • TV & Radio Commercials
  • Trade Exhibition & Events
  • Online Banner Advertising
  • SEO
  • Social Media Campaigns

With your brand strategy and visual identity established, it’s time to bring your brand to life. Our extensive experience and full-service creative capabilities ensure your collateral is innovative, consistent and cohesive across all applications, establishing a unique and clearly-identifiable presence for your brand in the marketplace.

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